Jason Geyer, widely known online as "Toy Otter," is a prominent American toy designer, creative executive, and pioneer in the online action figure community. As the co-founder of seminal toy journalism platforms Raving Toy Maniac and Action Figure Insider, Geyer has spent over three decades shaping how collectors track, discuss, and celebrate the pop culture landscape. He currently serves as the Executive Director of Creative for the prominent collector e-retailer BigBadToyStore.
Biography
Early Career and Design Background
Geyer began his career in the mid-1990s as a toy designer and art director. Over the years, he brought his creative vision to several specialized manufacturing and promotional agencies, including Determined Productions and ToyOtter Toys. His passion for collecting extends beyond mainstream superheroes to "inaction" action figures—replicas of real-world figures, pop culture icons, and human-interest personalities.
Digital Pioneering & Toy Journalism
Before modern social media, Geyer helped build the foundation for online hobby communities:
Raving Toy Maniac (RTM): Co-founded by Geyer in 1997, RTM became one of the internet's earliest and most vital hubs for action figure news, checklists, and community forums during the late '90s toy boom.
Action Figure Insider (AFi): In 2005, Geyer partnered with Daniel "Julius Marx" Pickett to launch Action Figure Insider. Moving away from dry press releases, the site prioritized creator interviews, exclusive industry insight, and direct engagement with manufacturers like Mattel, Hasbro, and NECA. Geyer acted as the platform's Design Guru and Publisher for over 13 years.
Recent Projects & Industry Work
Geyer continues to be a highly influential figure inside the toy industry:BigBadToyStore: In late 2025, Geyer assumed the role of Executive Director of Creative at BigBadToyStore, spearheading development for Big Bad Workshop lines like Monster Force, Longbox Heroes Prestige, and Agents of Omega.Comic Book Collaborations: Merging his history as a Kenner toy expert with comic publishing, Geyer teamed up with artist Alex Saviuk to create highly popular retro DC Comics "Super Powers" variant covers for major DC titles.
Credited Work
Comics
- Batman — cover
