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Licensing Non-figure

Beyond the Figures

Toys & merchandise that carried the Super Powers logo

Overview

When DC awarded Kenner the master toy license, it set off a licensing blitz that reached well past the action-figure aisle. A 1984 Toy Fair licensing handout lists the sprawl: lunchboxes, Underoos, 3-D puffy stickers, party supplies, paintable figurines, bedsheets, clothing, and coloring and activity books. Mayfair Games' DC Heroes RPG and the "Which Way" interactive storybooks rounded out the print side.

None of it is a Kenner action figure — which is exactly why it lives here rather than in the Toy Database. This section catalogs the non-figure goods that wore the Super Powers logo.