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Figure Common

Superman

Kenner Super Powers Collection · Series 1 · 1984

Overview

"It's a bird! It's a plane! It's Superman!" He's powerfully built, and has a Power Action Punch that will knock his enemies off their feet. Just squeeze his legs to activate his punching arms. Superman is 4.7" tall and wears a red cloth cape. There's no doubt he will always be one of your favorites.

Superman was the flagship release of Kenner's 1984 Super Powers Collection and the figure that introduced the world to the line's hidden spring mechanisms. Sculpted from José Luis García-López's DC Comics style guide artwork, the figure captures the Man of Steel in his classic red-and-blue costume with a bold chest shield and a removable red cloth cape. Squeezing his legs together triggers the Power Action Punch, driving both arms forward in a two-fisted blow. Superman appeared on every major U.S. cardback across all three years of the line and was produced in enormous quantities, which keeps him one of the most affordable and easily found figures in the collection today.

Superman's removable red cloth cape attaches by way of a molded plastic collar that seats between the shoulders and the neck post. The cape gives the figure the flowing silhouette seen throughout DC's 1980s style guide artwork and is essential to a complete loose example.

Every Series 1 and Series 2 figure shipped with a 16-page full-color mini-comic tucked into the bubble. Superman's issue tied directly into the DC Super Powers storyline that ran alongside the toy line.

Notes

Original capes have a slightly coarse weave and a distinctive stitch line along the collar seam. Reproduction capes are extremely common and usually give themselves away with brighter, more saturated red fabric and cleaner machine stitching.

Mini-comics are almost always separated from loose figures. A carded example with the comic correctly positioned in the bubble commands a real premium.

Credits

Power Action Punch

Photo: thetoycollectorsguide.com

Documented Variations

Variations

  • Kenner released Superman on each of the three different 1st series card styles. One of the three, shown above, is the 12-back card containing the "Free Poster Offer". While the card front contains a text offer banner in the lower right corner, the card back contains all offer details. Submission of two proof-of-purchases along with name and address by the December 31, 1984 expiration date entitled young Super Powers fans to a 16" x 24" full color poster featuring all twelve 1st series characters. The poster shipped folded in a brown manilla envelope.

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  • Kenner released Superman on all three different card styles for the 1st series action figure assortment. One of the three, shown above, is the 12-back card containing the "Fan Club Offer". While the card front contains a text offer banner in the lower right corner, the card back lacks any offer information.

    Instead, promotion details reside inside the mini-comic premium's inside front cover. Proof of purchase submission was not necessary for this promotion's redemption.

    Instead, the offer required submission of the "application" cut from the mini-comic or a 3" x 5" card containing name, address, and birthday (the same information requested on the "application") and a $3.00 check or money order by June 30, 1985. The Fan Club Offer Kit contained: charter membership certificate, color sticker, newsletter, deluxe patch, color photo, and reduced rate DC Comics subscription information.

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  • Coleção Super Powers · Series 1 · 1987 · PT

    The Estrela Superman represents one of the most prominent South American variants in the Super Powers Collection. Released under license in Brazil by Brinquedos Estrela, this figure utilizes the 1984 Kenner Series 1 sculpt but alters materials, plastics, packaging, and marking identification.

    Unlike the radical sculpt overhauls seen in other South American lines like Colombia's Gulliver, Estrela maintained the original Kenner action features while introducing key regional manufacturing tells.

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  • Slim

    Shell gas stations in Canada ran a promotion resulting in the release of eight characters, including Superman, on slim blister cards, without mini-comic, in 1985. Consumers were afforded the opportunity to purchase one of eight specially carded Super Powers action figures with a fill-up of 25 liters (litres) or more for $1.99 (CAN). Eight figures were released on slim cards, including: Superman, Batman, Robin, Wonder Woman, Green Lantern, Red Tornado, Martian Manhunter, Firestorm. 

    Overall the 1st series characters tend to show up carded on the collector's market in higher quantities than the 2nd series characters, however assembling a complete set is fairly easy. Larger quantities of the more well known 1st series characters were likely produced, explaining their higher abundance. Collectors have documented finding these slim cards at closeout retail stores like Kay Bee Toys (Playland) and Tuesday Morning. It is widely believed Kenner created this narrow profile to easily fit store checkout lanes, stocking stuffers, or specialized international promotional displays.

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